Posh Kids Magazine ~ Who is Organic Zoo Ltd?
Organic Zoo Ltd ~ Organic ZOO is a team of people sharing the same values and vision. In the times of social and environmental challenges that the world is facing at the moment, we gave ourselves a project of creating a product that is made in an ethical way and promotes a positive cultural change. We passionately believe that the clothes we and our children wear should be long lasting and free from toxic chemicals. We want them to carry a story we can be all be proud of. We are offering a range of 100% organic cotton baby/kids clothes that are produced entirely in Europe with a resolute commitment to quality, fair trade and the environment.
Posh Kids Magazine ~ What is at the heart of Organic Zoo Ltd, What do you bring to the fashion world?
Organic Zoo Ltd ~ At the heart of Organic ZOO lies a strong desire to create unique products that makes you feel good about your choices. We run all aspects of our company using a simple and transparent formula which encompasses our core values and beliefs. We make absolutely certain that our materials come form fair trade suppliers, with whom we work hard to build a meaningful and ethical work culture. We also minimize our wastage and packaging to the bare minimum. Our labels are not made of glossy and thick cardboard, but uncoated recycled paper. We do not wrap our clothes in reams of tissue and paper bags. We use recycled, grey mailing bags…it’s what’s inside that matters and that is where we put our effort in!
Posh Kids Magazine ~ Where Did Your design and Ideas Originate from?
Organic Zoo Ltd ~ We are based in Brighton in the UK. It’s a great place to be creative, to get inspiration. It makes our job much easier! Brighton is full of contrasting sceneries and colourful people... musicians, artists, entrepreneurs, people from different parts of the world... That’s a great stimulator. When we work on a new collection, we like to be out of the office. Every day we look for a different location... cafe, park, railway station, all sorts. That’s how we get our best ideas. And we are having fun at the same time!
Posh Kids Magazine ~ When did you realize Organic Zoo Ltd Had the potential to be a worldwide well know Children's Fashion Label?
Organic Zoo Ltd ~ Being a young brand, I feel that we are still in the process of discovering our full potential…we have so many ideas, ambitions, projects…There are no limits!
The moment when for the first time I thought to myself…’Wow people really like what we are doing!’ was at the The Top Drawer London show. That day, for the first time I could see people’s reaction and excitement about Organic ZOO. It gave me an enormous amount of encouragement to pursue my dream.
Posh Kids Magazine ~ Why are you solely aimed at young children/ babies? In the near future is there possibility that your brand will expand and add a ~ toddler to youth ~ Section?
Organic Zoo Ltd ~ We really love the age group that we work with! And we still have so much to learn and explore in baby/kids wear therefore for the time being we are not planning to expand our age group.
However, there are times (this happens on those days when you feel like you can move mountains), when we are really tempted to design a range for older kids…and adults! Will not happen soon, but stay tuned.